Yilmaz Erceyes, chief marketing officer with Premier Foods, has been named one of the UK’s leading marketers.
Marketing Week has included Yilmaz in the top 100 marketers of 2020 in its latest annual review of movers and shakers in the industry. With 18 years’ experience in fast moving consumer goods, he was appointed CMO of Premier Foods in 2019, with responsibility for marketing, consumer insights, R&D and analytics, as well as international marketing.
This year he oversaw the relaunch of the Mr Kipling brand, a product line which has grown by 22 per cent since 2018. During the first quarter of 2020, Premier Foods’ UK sales of branded products increased by 28 per cent, and online sales grew 115 per cent.
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